Foodstuffs: Logo and Branding Materials

Foodstuffs is my personal creation – its purpose is to deliver healthy, allergy free, quick to make recipes to various customers with an active and busy lifestyle. Not only would it be a healthier alternative to fast food, but also adhere to all religious and allergen restrictions the user specifies before ordering. The logo symbolizes the classic food pyramid and appropriate portions of each food group while also conveying growth, health, and wellness with the negative space resembling plant. The pattern on the back of a business card represents a different department.

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